It was designed to facilitate the discovery and matching of people who can help each other but otherwise wouldn’t be able to. No, we’re not talking about HelpAround – we’re talking about SOSA, where the app was created and is expanding every day!
While HelpAround is a patient-engagement platform as well as a “mobile safety net” that improves peer-to-peer support for people with diabetes, SOSA is an innovators’ community in Tel Aviv that was established by people in the high-tech industry. HelpAround gets people with diabetes together; SOSA gets entrepreneurs together.
“We offer our members and startups a uniquely crafted work environment to work, meet and interact,” Tom Genossar, SOSA’s GM, says. “The purpose of SOSA is to create value for its community.”
Startups can work from an office room or have permanent seats in a shared space. The facility is shared by SOSA’s members – who are some of the leading industry professionals in Israel – including angel investors, microfunds, VCs, high-technology firms, and other service providers. As we have seen, this combination of startups and members is a source of inspiration and possible partnerships. Caesonaberna . Basically, the startups at SOSA have access to the innovation ecosystem from their office seat.
And HelpAround was honored to have been the very first startup at SOSA.
“First of all, SOSA is all about the people – Shlomi and Yishai both have great personalities and are very straight-forward, hard-working individuals who care enough to give constant feedback and help us evolve and grow,” Genossar said in an interview. “I am proud to have them as our first residents and happy to hear their thoughts and ideas anytime.” (We’re flattered!)
Every day, we are working hard to expand HelpAround from SOSA’s South Tel Aviv neighborhood, which has been considered to be an atypical place for Israeli entrepreneurs (until now).
“SOSA (stands for South of Salame) is a developing neighborhood, just like SOMA (South of Market) in SF and SOHO (South of Houston) in New York were a few years ago,” Genossar says. “We are strong believers that innovation and creativity go hand-in-hand and that there is a great potential to develop the neighborhood and link the creativity of the art scene to the tech scene.”
“In general the real estate in the neighborhood is cheaper than Rothschild Boulevard – the main stream area of the tech scene. Startups are now detecting this and gradually moving here. We see ourselves as contributors to the development of the neighborhood.”
Both SOSA and HelpAround also have big plans – SOSA work compound, for example, might be looking towards the Big Apple.
“Our plan for the near future is to establish our strong community, create a platform for valuable opportunities and contribute to the different circles that are linked to SOSA,” Genossar says. “As the startup scene in New York is growing stronger we feel there is a great need for Israeli startups, investors and industry players to have a base in New York to meet and work.”
And what does HelpAround have planned for the future? Well, stay tuned!